In 2007 Selonda was the first Mediterranean producer
...to launch branded fresh fish

SELONDA Branded

Every day fresh Greek Sea Bream and Sea Bass from SELONDA

Today’s consumers have an increasingly imperative need for a healthy diet with a guaranteed high level of food safety. Having recognized this need, especially in a food category such as fish, where the selection of a truly fresh fish is not obvious to all, SELONDA launched branded fresh fish in 2007. Fresh, premium-quality Sea Bream and Sea Bass with the SELONDA “tag” is sold in selected fish shops and supermarkets so that Greek consumers can safely choose fresh fish with a guaranteed freshness and high quality for themselves and their family.

Selonda Fresh Greek Sea Bream - Dorade - Sea Bass - Branzino


Selonda Sea Bream Dorade Orata cleaned, ready-to-cook in a MAP tray

Advertising campaign
In order to inform consumers about SELONDA’s branded fresh fish, our company began an advertising campaign in March 2007 including radio commercials, full-page advertisements in the press and newspaper inserts. This advertising campaign was the world's first by a producer in the product category of fresh fish, and it reflects the innovativeness that SELONDA has been displaying for decades in the Greek and global markets.
 


Radio commercials (Greek): «Images of the sea» (mp3 - 1,3 MB) and «Tasty fresh fish is always available» (mp3 - 1,3 MB)

 

Outdoor advertising at Athens bus stops:

SELONDA Ad - Evangelismos  Bus Stop Athens
 

Newspaper full-page advertisements:

 


 

SELONDA Sea Bream newspaper insert:

 


Áthens Metro:

 

 

 

Athens City Buses:

 

 

 

 

Athens Fish Market: